Client: Saas Analytics company
A medium-size SaaS analytics company was consistently building their enterprise analytics product and service suite. The company had grown such that creative marketing efforts could benefit from a unified voice and messaging.
Develop an audience-centric messaging architecture including value proposition, customer promise, and key pillars with proof points.
The messaging architecture served as a unifying blueprint providing consistency for all creative and marketing efforts, increasing efficiency and customer connection.
- Co-lead and manage the development of a messaging architecture framework.
- Plan and facilitate leadership and key stakeholder input sessions.
- Compile research and strategy to develop a messaging framework.
- Work with lead writers to develop the framework from inception to final approval and distribution.