SaaS Company Messaging Architecture

SaaS Company Messaging Architecture

Client: Saas Analytics company

A medium-size SaaS analytics company was consistently building their enterprise analytics product and service suite. The company had grown such that creative marketing efforts could benefit from a unified voice and messaging.


Develop an audience-centric messaging architecture including value proposition, customer promise, and key pillars with proof points.


The messaging architecture served as a unifying blueprint providing consistency for all creative and marketing efforts, increasing efficiency and customer connection.

Project Components:
  • Co-lead and manage the development of a messaging architecture framework.
  • Plan and facilitate leadership and key stakeholder input sessions.
  • Compile research and strategy to develop a messaging framework.
  • Work with lead writers to develop the framework from inception to final approval and distribution.