Being off course by one degree doesn't matter at first...you hardly notice it. But over time, arriving at a very different destination than you'd intended is the power of the "one degree effect."Learn More... "Marketing Strategy"
Digital marketing isn't simply a combination of social media profiles and a website. It involves technology, data, user experience, and understanding the customer journey at every step.Learn More... "Digital Marketing"
Marketing is not "one size fits all." Your organization has unique objectives and sometimes a specially-designed project will have the greatest impact when compared to a more standard turnkey project.Learn More... "Special Projects"
There's a place for utility in art NFTs, but it comes at a cost. Let's explore the benefits of utility-free NFTs for both artists and collectors.Read More... "Just JPEGs: In Defense of Utility-Free Art NFTs"
No technical jargon, just three simple definitions and a list of real-world benefits informed by multiple first-hand experiments.Read More... "What is Web3? Explained in Both Plain and Hopeful English"
A starter guide to help demystify the wild, wonderful world of Web3. See why we're so excited for what the future holds.Read More... "Getting Started with Web3: Highlights & Resources on DAOs, NFTs, and IDOs"
Price action is best interpreted against a backdrop of greater trends. In this piece we share charts and thoughts on total market cap, adoption, activity, DeFi and NFTs.Read More... "Important Crypto Statistics You Can’t Ignore in 2022"
A Web3 case study on the Nifty's Matrix NFT Drop. We cover the minting & pilling process, provide all the key project links, and ideate future missions.Read More... "Nifty’s Matrix NFTs: Minting, Pilling, and Future Missions"
A bold idea with free minting, a growing community, ASPCA donations, and exclusive notes direct from the artist.Read More... "CryptoApes NFT Collection: A Free Mint, ASPCA Donations, and Beyond"