Traditional and digital marketing strategy, from startups to Big Tech.
Being off course by one degree doesn't matter at first...you hardly notice it. But over time, arriving at a very different destination than you'd intended is the power of the "one degree effect."Learn More... "Marketing Strategy"
Digital marketing isn't simply a combination of social media profiles and a website. It involves technology, data, user experience, and understanding the customer journey at every step.Learn More... "Digital Marketing"
Marketing is not "one size fits all." Your organization has unique objectives and sometimes a specially-designed project will have the greatest impact when compared to a more standard turnkey project.Learn More... "Special Projects"
Just JPEGs: In Defense of Utility-Free Art NFTs
There's a place for utility in art NFTs, but it comes at a cost. Let's explore the benefits of utility-free NFTs for both artists and collectors.Read More... "Just JPEGs: In Defense of Utility-Free Art NFTs"
What is Web3? Explained in Both Plain and Hopeful English
No technical jargon, just three simple definitions and a list of real-world benefits informed by multiple first-hand experiments.Read More... "What is Web3? Explained in Both Plain and Hopeful English"
Getting Started with Web3: Highlights & Resources on DAOs, NFTs, and IDOs
A starter guide to help demystify the wild, wonderful world of Web3. See why we're so excited for what the future holds.Read More... "Getting Started with Web3: Highlights & Resources on DAOs, NFTs, and IDOs"
Important Crypto Statistics You Can’t Ignore in 2022
Price action is best interpreted against a backdrop of greater trends. In this piece we share charts and thoughts on total market cap, adoption, activity, DeFi and NFTs.Read More... "Important Crypto Statistics You Can’t Ignore in 2022"
Nifty’s Matrix NFTs: Minting, Pilling, and Future Missions
A Web3 case study on the Nifty's Matrix NFT Drop. We cover the minting & pilling process, provide all the key project links, and ideate future missions.Read More... "Nifty’s Matrix NFTs: Minting, Pilling, and Future Missions"
CryptoApes NFT Collection: A Free Mint, ASPCA Donations, and Beyond
A bold idea with free minting, a growing community, ASPCA donations, and exclusive notes direct from the artist.Read More... "CryptoApes NFT Collection: A Free Mint, ASPCA Donations, and Beyond"