SaaS Analytics Company Microsite

SaaS Analytics Company Microsite

Client: Saas Analytics technology company

Lead topic-specific microsite development within the framework of the broader corporate website.  Meet visitor needs while also serving as a thought leadership platform.


Use web analytics and research to establish best practice in UX and content, audit and synthesize over 100 assets including sales sheets, videos, and news articles into a scalable, user friendly information architecture. Work with design and UX teams from build through go-live.


A world-class online destination for this particular topic within the client’s industry.

Project Components:
  • Lead and facilitate UI/UX, design, copywriting, research and analysis (a team of 8 contributors).
  • Evaluate current web metrics and competitive landscape to develop information architecture.
  • Review existing content library, parse into user-friendly categories, and curate all assets into the microsite architecture.
  • Oversee all development and coordination including milestones and timelines.
  • Manage internal and client teams to move through reviews, final development, and thorough multi-platform, multi-device QA before go-live.