Client: Real estate brokerage
Challenge:
Provide flex-CMO services planning and guidance to design and fine-tune real estate marketing strategy and materials.
Solution:
Recurring engagement providing recommendations on cross-channel promotional calendar, sales materials, and social media.
Outcome:
Proactively planned strategic approach, improved sales materials and increased effectiveness in social media reach and engagement.
Project Components:
- Promotional calendar planning.
- Sales material ideation, planning and reviews.
- Contact management autoresponder series.
- Social media post development (asset library) and platform refinements, with accompanying protocol for posts and advertising.