Hair Care E-commerce Startup

Hair Care E-commerce Startup

Client: Women’s hair care e-commerce startup

Work with 3 co-founders to bring an online B2C business from ideation to launch.


Own and facilitate all aspects of brand, digital, and social presence. Work with suppliers to create a full multi-category product suite. Additionally, manage lead generation, list-building, promotions, and backend technology oversight.


Developed a complete digital brand presence: logos, website, proprietary product, e-communications, social media presence, social media advertising, campaign design and analytics to test the business concept.

Project Components:

Branding & Marketing

  • Naming, logos and associated trademarks.
  • Competitive analysis and positioning.
  • Audience definition, segmentation, and personas.
  • Go-to-market plan (Use sales funnel to capture over 1000 opt-in leads to launch to, promotional planning).
  • Oversight of lead magnet and blog content strategy.
  • Product partner targeting and relationship management.


  • Core site buildout (Shopify).
  • Content development and copywriting oversight for over 80 SKUs.
  • Marketing Technology app evaluation and setup.
  • 3rd-party fulfillment setup and management.

Social Media:

  • Account setup and metrics monitoring.
  • Development and scheduling of over 100 branded posts.
  • Oversee social follower strategy to boost follower numbers and increase engagement.