AMD Loyalty Marketing

AMD Loyalty Marketing

Client: Advanced micro devices

As a global organization, leadership identified an opportunity to identify, understand and cultivate AMD’s evangelist audience.


The Loyalty Marketing team was established as a global center of excellence to establish best practices for migrating customers up the loyalty ladder.


As part of a small team, we established a loyalty model, educated in-house teams and launched strategic initiatives.

Project Components:

Strategy & Operations

  • Work with a strategic cross-functional team to develop loyalty marketing as a center of excellence.
  • Help develop an audience framework based on the loyalty ladder, with company-wide actionable marketing recommendations.
  • Lead and manage the process of selecting an agency of record partner within the Loyalty Marketing discipline.
  • Participate in company-wide stakeholder socialization to increase adoption of best-practice loyalty marketing principles.