Client: Advanced micro devices
Challenge:
Provide select AMD commercial partner sales teams with relevant sales information, shared in a way that stood out from the competition.
Solution:
Two-part solution: 1) Conduct a backend content audit to cherry-pick the most popular and useful sales materials, and 2) Create a mailer kit that communicated a memorable brand idea and provided incentives to use the sales materials.
Outcome:
A clever, memorable sales mailer with a clear brand message and guidance on using the most effective sales materials.
Project Components:
Content Audit
- Sift through over 100 assets, using backend platform analytics to gauge sales team preferences.
- Map selected assets against the Buyer’s Journey for proper contextualization.
- Assimilate and organize final sales assets on a USB drive, with proper notation and a custom “how-to” guide.
Branded Mailer
- Set objectives, manage budget and facilitate creative process from ideation to execution.
- Aligning to a “Vision” message, final mailer included a branded ViewMaster viewer and custom-designed branded reel.