A List of Marketing Statistics for 2020

A List of Marketing Statistics for 2020

Content Strategy / Marketing - General / Social Media

Marketing by the Numbers – 2020 Statistics

Luckily for businesses, there is now an ocean of data available to aid in strategic planning. Here are just a few selected highlights specific to key marketing trends.

Content Marketing

  • 70% of marketers are actively investing in content marketing. (HubSpot, 2020)*
  • 24% of marketers plan on increasing their investment in content marketing in 2020. (HubSpot, 2020)*
  • Marketers today create content for multiple audience segments — marketing to three audience segments is most common. (HubSpot, 2020)*
  • Podcasts now reach over 100 million Americans every month. (Edison Research, 2020)
  • 87% of video marketers say that video has increased traffic to their website. (Wyzowl, 2020)
  • Video has become the most commonly used format in content marketing, overtaking blogs and infographics. (HubSpot, 2020)*

Social Media

  • [In the following order,] Facebook, Instagram, Twitter, and YouTube lead the pack as the most common social media platforms used by marketers. (HubSpot, 2020)*
  • Twitter is among the top three social channels used by marketers with the highest ROI. (Statista, 2020)
  • The number of global social media users is expected to reach almost 3.43 billion in 2023. (Statista, 2020)
  • Across social channels, photo and imagery posts are the most widely-used content type to increase audience engagement. (HubSpot, 2020)*

Mobile

  • To improve site performance, the top technical SEO tactic used by marketers is optimizing mobile performance. (HubSpot, 2020)*
  • Mobile app-generated revenues are expected to reach $935.2B by 2023 . (Statista, 2020)
  • As of 2020, Google’s search algorithms are trying to move beyond text to provide meaningful results across images, voice/podcasts, and videos. (HubSpot, 2020)*
  • Mobile advertising spend is estimated at 30.5% of global ad spend in 2020. (Zenith Advertising Expenditure Forecasts, 2020).

E-mail

  • The number of global e-mail users is set to grow to 4.48 billion users in 2024. (Statista, 2020)
  • Over 20% of marketers surveyed say that email design is improving their email engagement. (HubSpot, 2020)*
  • Almost 30% of marketers surveyed use audience segmentation tactics to improve email engagement. (HubSpot, 2020)*
  • Email automation campaigns are among the top three tactics used by email marketers to improve performance. (HubSpot, 2020)*

*HubSpot stats come from the HubSpot “Not Another State of Marketing” Report, 2020.

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