Client: Saas Analytics technology company Challenge: Lead topic-specific microsite development within the framework of the broader corporate website. Meet visitor needs while also serving as a thought leadership platform. Solution: Use web analytics and research to establish best practice in UX and content, audit and synthesize over 100 assets including …
A selection of technology platform experience. crypto & blockchain Cryptoassets are redefining finance, and blockchain-based commerce is creating the Internet of Value. This has been a passion since 2016, and is a cornerstone paradigm shaping the future. WEB3 Collaboration Blockchain-verified, ownership-based tools are emerging in both commerce and governance. New …
Client: Real estate brokerage Challenge: Provide flex-CMO services planning and guidance to design and fine-tune real estate marketing strategy and materials. Solution: Recurring engagement providing recommendations on cross-channel promotional calendar, sales materials, and social media. Outcome: Proactively planned strategic approach, improved sales materials and increased effectiveness in social media reach …
Client: B2B Services company Challenge: A services company looking to implement a project management system (platform and process) to improve communication and efficiency across the organization. The solution had to solve multiple business objectives including usability, detailed project tracking and business reporting. Solution: Evaluate team challenges to establish clear project …
Client: Advanced micro devices Challenge: Provide select AMD commercial partner sales teams with relevant sales information, shared in a way that stood out from the competition. Solution: Two-part solution: 1) Conduct a backend content audit to cherry-pick the most popular and useful sales materials, and 2) Create a mailer kit …
Client: Saas Analytics company Challenge: A medium-size SaaS analytics company was consistently building their enterprise analytics product and service suite. The company had grown such that creative marketing efforts could benefit from a unified voice and messaging. Solution: Develop an audience-centric messaging architecture including value proposition, customer promise, and key …
Client: Advanced micro devices Challenge: As a global organization, leadership identified an opportunity to identify, understand and cultivate AMD’s evangelist audience. Solution: The Loyalty Marketing team was established as a global center of excellence to establish best practices for migrating customers up the loyalty ladder. Outcome: As part of a …
Client: Hewlett-Packard Healthcare SMB Division Challenge: Unlike with enterprise healthcare organizations, small and medium businesses (e.g. doctor practices) are much more numerous and have very unique computing needs. Solution: Conduct deep-dive analysis across various channels to understand SMB healthcare computing needs, purchase process. and find relevant software partnerships. Outcome: Support …
Client: Paypal Challenge: After a series of acquisitions, the global brand team was facing a brand refresh and the opportunity to better serve its internal regional constituencies. Solution: Working as embedded member of the global brand team, the solution involved planning, prioritizing and executing on a series of high-profile global …
Client: The Noble Flame, home goods e-commerce Challenge: As a home heating solutions e-tailer, The Noble Flame was in need of a re-brand, product page and filtering update, as well as e-communications and a social media presence. Solution: Facilitate a new brand and visual identity to be applied across the …
Client: Women’s hair care e-commerce startup Challenge: Work with 3 co-founders to bring an online B2C business from ideation to launch. Solution: Own and facilitate all aspects of brand, digital, and social presence. Work with suppliers to create a full multi-category product suite. Additionally, manage lead generation, list-building, promotions, and …
